What are the benefits of marketing strategy for the company?
Spreading a message through resources other than the brand is a strategy that offers great benefits to companies. Techniques to get an idea spread from person to person vary depending on the channels used, but all share the same variable.
The strategy to bring about the dissemination of the letter by the consumers themselves is based on three types of actions: ‘WOM marketing’ or the word of mouth, which applies to traditional social networks, the ‘viral marketing’, that uses Internet as a means of dissemination, and the ‘buzz marketing’, using opinion leaders in the media ‘online’ or ‘offline’.
Every action starts giving a message to one group of people, depending on several factors, transmit information to other individuals. The scope of action is increased by the number of people involved in the launch and influence held by each subject in their environment.
The contagious nature of an idea based on five variables are common to all actions: The novelty to attract public attention, the shock to increase the attractiveness, the relevance to elicit the common interest clear and immediate understanding to enhance the memory, and the utility to cause an exchange to provide some type of value.
The “WOM marketing ‘, the’ viral marketing ‘and’ buzz marketing ‘techniques are used properly provide several advantages to the business, as the actions are easy to implement and investment is relatively low. In addition, the message spread allows to reach an interested audience, so the response to the action is usually high
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