Many entrepreneurs focus on the primary sales. Then leave the client at their mercy for other companies with knowledge of the importance of loyalty to remove them.

How do you stop this bleeding? Follow these strategies.

Draw them no profit

Here is one of the biggest problems that the employer makes. Think “I have to attract customers and make profits in the first sale.”

On the one hand you’re thinking well, but if we analyze the cost of living for a client, we can attract them without making a profit then loyalty and generate revenue through the relationship with that customer. Let me explain.

Let’s say the average customer spends $ 80 on the first sale and returning to buy about 4 times a year by investing the same amount. You are leaving $ 320.00 in your pocket annually. Now let’s say this client’s life is 2 years, leaving $ 640.00 in revenue. These numbers are average. I hope you’re analyzing your average income per customer and the life that stays with you.

Lose to win

Take the example of a beauty salon. The most advertised regular prices of their services, and thus compete with other salons. Now enter the market this astute businesswoman and announces a special never seen before (where she earns nothing) to attract new clientele.

Invest $ 100 pamphlets.
Invest $ 50 in a boy at school for distribution.
It attracts 30 new customers.
All clients spend $ 20 (regularly $ 80) in court, dyed hair and polished: $ 500.

The entrepreneur had expenses of $ 150 to generate $ 740. This is just an idea. Do not forget that this client, if treated well, you can end up investing more. It is in the room, you can sell other products such as shampoos, conditioners, treatments, facial or nail treatment.

And do not forget the recommendations to others. These customers spread the word of your excellent service.

Do you apply this strategy to all entrepreneurs who sell services?

Apply if you only have a service that is consumed regularly. “Diana, my clients return once a year to complete their taxes,” tell me disappointed.

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Customers will be your cup of full or empty depending on certain factors that will necessarily have to do directly with the amount thereof.

If your cup has been filled, it is time to ask:

1. Of the many return clients who come often and become true and loyal users of the products and services you sell.

2. Of those clients who come, how many returned sporadically and

3. Many decided not to return.

The reasons seem simple, however, rather than simply the specific catalogs and we cite the following tips, focusing primarily our response to clients who become users as we are concerned that customers who visit us occasionally and those who decided not return for no apparent reason, become loyal users:

Frequently returned and became real users simply because the team made by top management decided to consider such important aspects of life and death of your business, such as:

1. The duration of a long wait for delivery or response time of service. For example, the time it takes to make a row. Smart companies in these cases decide to measure the duration of the row. Through motivational campaigns among employees (employees) and a computerized scheduling reduces response time or duration of a row.

2. The range of convenient services: For example, a bank that offers loans to consolidate debts, taking into account the low wages in our country and report the status of customer credit companies, because the offers, sometimes not fit the reality of the country. The serious question: adapts the service offering offered by my company to the reality of the country?. This is a question to ponder.

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Sometimes we get frustrated to see our page after months of being on the internet no sales and this gentlemen is why the traffic is not qualified for our niche.

And I realized that the best way is to do everything manually, that’s how we start, as when climbing our web forums such as public information, articular is one of the best tools in the market for marketing Menard as this show our ability to teach and communicate to our readers our wisdom in our practical Professional.

articular writing is an excellent tool for driving qualified traffic to our website and that means we can do any or some sales of products or services offered, so must be patient and start writing important Articular which any teaching or take leave of Future questions to our customers.

A campaign of this nature will take us one step determination and therefore this is a process and you must respect it. Nothing is easy and you have to sacrifice, sit in a chair and give at least 1 hour a day to do your advertising for your site manually.

We must understand that without advertising get traffic to our website and our website traffic without NO and no one will know us … consider buying products that give you 10,000 hits in 24 hrs and all those things or ROBOTS frankly did not work and that will make is that Google does not take you seriously and never linked as appropriate.

December is one of the months when people spend more money, and also when the greater the debt. When not enough for the cats often use credit cards and commercial banking. The National Corporation of Consumers and Users of Chile (Conduces) calls to make responsible use of the cards in order to not acquire debt that cannot be paid in the future.

While the recommendation is to try not to use them, the truth is that few Chileans save. So Conduces indicates that in case of using the plastic money “should try to buy at the time that the card has promotions or buy a single share to 30 days.”

After the debt, Herman Ruiz Calderon, president of Conduces, remember that fees must be paid on time, because the non-compliance with the dates mean interests. It also stresses that it must be remembered that all cards have maintenance costs or administration; therefore, you should look at what cost in order to have clarity in the final installment.

In the same vein, the leader of the consumer organization said that “usually the bank cards charge less interest than retail, because they always charge a fee that is conventional maximum limit.”

Finally, Herman Calderon said that if you want to have a good holiday and save a “headache” in the coming months, “we must always be comparing the cards, know what the interest that each has” information that can be obtained the bank or trading house.

The process is simple. The idea is to capture the attention of our potential customers to whom we will be offering more and more products become more expensive and we will stay at the end with our super clients are few but they are willing to buy our best products at the highest prices .

You can talk so the technique of the funnel is a sort of inverted triangle. At the highest level would become the base of the triangle or the entrance of the funnel will target our strategies to attract the attention of more people then guiding these people go to new products, more expensive but more profitable and this process will obviously reduced the number of customers but increase my earnings.

The more expensive products will not see the potential buyers of the first level, but only when they pass the second or third level of purchases of our products.

We give you an example:

1. The base of the funnel. At the first level will offer such an e Book for free, there is recorded the greatest number of people which then orientate towards a “landing page” or landing page where I offer my first product perhaps U.S. $ 30.00. Here imagine 10,000 people are booked. It may be that at this level even lose money because your product may cost you more than $ 30 but your goal will then go to those first customers in the second or third level that really are your profits.

2. Second level. To those 10,000 people and only to those I offer a second product that costs more may necessarily about $ 97 or maybe a monthly subscription. Of these 10,000 people may take the second product only 3,000 people.

3. Third level. Only people who took the second product I offer a third product even more personalized and more expensive yet the price of which can reach hundreds of dollars can be personalized advice and private conferences. In this third level may reach about 1,000 people but they are my super clients who are willing to buy my best products.

There is moreover a uniform criterion of how much they must raise the price between the first product and the product of the second level, nor is there a rule on how many levels are recommended. The idea is to experiment to see how this strategy can be adapted better to my online sales process.

The truth is that in my personal experience, more as a customer or consumer, the strategy actually works and you get to buy more and more products of the same company.

Business ideas need “something” that makes them visible, they impact the market to become known and attract public attention.

Now I want to inform such a special design of a table that has the peculiarity that “walks.”

Yes it is a table read that “walks” in a mechanical way and perhaps it is a bit expensive to manufacture but it definitely can change the fate of a business idea as fixed in the minds of potential customers attention and recall brand of a company that actively use these seats.

The table is an original design of the German designer Wouter Scheublin and as you may have seen the video is simply spectacular. Can you imagine having a well in a restaurant or on receipt of an office? … Their customers would be delighted by the novelty and certainly the comments causing friends and family recall his business idea and more opportunities to make money.