Many entrepreneurs focus on the primary sales. Then leave the client at their mercy for other companies with knowledge of the importance of loyalty to remove them.

How do you stop this bleeding? Follow these strategies.

Draw them no profit

Here is one of the biggest problems that the employer makes. Think “I have to attract customers and make profits in the first sale.”

On the one hand you’re thinking well, but if we analyze the cost of living for a client, we can attract them without making a profit then loyalty and generate revenue through the relationship with that customer. Let me explain.

Let’s say the average customer spends $ 80 on the first sale and returning to buy about 4 times a year by investing the same amount. You are leaving $ 320.00 in your pocket annually. Now let’s say this client’s life is 2 years, leaving $ 640.00 in revenue. These numbers are average. I hope you’re analyzing your average income per customer and the life that stays with you.

Lose to win

Take the example of a beauty salon. The most advertised regular prices of their services, and thus compete with other salons. Now enter the market this astute businesswoman and announces a special never seen before (where she earns nothing) to attract new clientele.

Invest $ 100 pamphlets.
Invest $ 50 in a boy at school for distribution.
It attracts 30 new customers.
All clients spend $ 20 (regularly $ 80) in court, dyed hair and polished: $ 500.

The entrepreneur had expenses of $ 150 to generate $ 740. This is just an idea. Do not forget that this client, if treated well, you can end up investing more. It is in the room, you can sell other products such as shampoos, conditioners, treatments, facial or nail treatment.

And do not forget the recommendations to others. These customers spread the word of your excellent service.

Do you apply this strategy to all entrepreneurs who sell services?

Apply if you only have a service that is consumed regularly. “Diana, my clients return once a year to complete their taxes,” tell me disappointed.

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Entrepreneurs are people with a different attitude to other people, and constantly seeking new challenges, sometimes by necessity, others by simple enthusiasm. The truth is that they know that starting a new project, more precisely, a company is not as simple as buying and selling.

For an enterprise to achieve success and achieve the goals desired by the operator, must pass through a stage of theoretical analysis, prior to the practical development of the project. This is for one simple reason: we avoid wasting money on a project unfeasible.

Within that plan, known as Business Plan on the scene as basic as two essential factors that are often not properly considered by the people: the vision and mission of a company.

The vision and mission are not just theory or paragraphs that serve only to augment a loan application file to any financial institution. However, play a decisive role in defining the business and is a motivator for staff. Finally, it serves as a guide for the entrepreneur or manager, to the decisions that must be done and not clear on which to rely.

The strong economic recovery in Latin America that are expected this year will impact positively in the field of information technology to promote greater investment in this area, experts predicted on Thursday.

The takeoff of the region and how it is reflected in the market for information technology (IT, for its acronym in English) was one of the topics discussed at the CIO Leadership Forum on Latin America 2010, held in Miami (USA) for the Microsoft Corporation.

“We are optimistic about the economic development of the region is driven by the improvement of competitiveness based on improved productivity and largely due to investment in technology that have made all countries,” he told reporters Herman Rincon, president of Microsoft Latin America.

Cesar Bermuda, vice president of sales, marketing and services of that company, said this year there have been sales of 31 million computers in the region, according to International Data Corporation (IDC).

“That’s significant growth over the previous year. This is an increase from 13 to 15 percent in sales of computers. That makes the revival of the IT sector,” said Corny.

Corner during his presentation said the region over the past five years to 2008 recorded an average economic growth of 5.5 percent annually and inflation generally remained in
But “now we are seeing a strong recovery” to highlight the growth figures released on Wednesday by the International Monetary Fund (IMF), with Brazil leading the recovery in the region.

“The economic and social changes are rigged with advances in technology that are accompanying this growth,” Rincon said about 200 chief information officers of public and private sector from about 25 countries in Latin America.

INEGI reports that seasonally adjusted figures based on Global Offering (equal to global demand) of goods and services registered a growth of 2.08% in the quarter April-June 2010 compared to the previous quarter. At its heart, the GDP grew 3.22% and Total Imports of Goods and Services rose 5.77% against the first quarter.

Seasonally adjusted figures and trend. Global Supply and Demand of Goods and Services for the second quarter of 2010 (Millions of pesos at 2003 prices)

seasonally adjusted figures and trend. Components of the Global Offering of Goods and Services for the second quarter of 2010 (Millions of pesos at 2003 prices) Source: INEGI.

In its annual comparison, the Global Offering of Goods and Services, presented a real growth of 12.8% during the second quarter of 2010 compared to the same period a year earlier. Its main component, the Gross Domestic Product (GDP) advanced 7.6% annual rate, as reported in due time, the other consisting of the Imports of goods and services rose 31.4% over the same period, a result of increased procurement consumer goods, intermediate and final, basically.

Thanks to the National Plan EPC led by GS1 Colombia and Logical Foundation, has achieved a 15% reduction in operating time in logistics processes, and a decreased level of exhausted from 4% to 1.4%, after EPC implementation.
Damascenes Exit, Colsubsidio and Olympic Superstores and suppliers as the Alliance Team, Aliments Polar, Bimbo, Casa Luke, Coalface, Companies de Galleass Noel, among others, were some of the companies participating in the Plan.
For several years Logical GS1 Colombia and Foundation are working in the search for new trends in the value chain aimed at the different flows involved (information, product, money and knowledge), all with two main objectives in mind: to make more efficient and optimal value network and in turn generate more money.
Last October 2009 GS1 Colombia and Logical Foundation decided to launch an initiative called the National Plan of EPC, which had as its goal: moving towards joint implementation of a model that would improve the visibility in the network value to the final consumer, as a major player, with the availability of POS sales generated online, reducing the percentage of non-stocked Gondola causal and time devoted to logistics operations as a receipt and dispatch of goods, calculate the investment and savings associated with implementation and, most importantly, build the business case that would later mass deployment decisions.
For the first time, and during three months of work, drew the participation and collaboration of 15 companies between industrialists and traders. On the side chains involved Damascenes Exit, Colsubsidio and Superstores Olympic, and the supply side Alliance Team, Aliments Polar, Bimbo, Casa Luke, Coalface, Companies de Galleass Noel, Companies National de Chocolates, Kellogg’s from Colombia, Meals Colombia, Products, and Unilever Angina Dorian.
These are the results obtained today with the implementation of National Plan EPC:

* Increased sales of channels at 0.42% on average.
* Increase in sales of industry by 0.21% on average.
* 15% reduction in operating time in logistics processes.
* Reducing the level of depleted under the causal non-stocked shelf, from 4% to 1.4% after implementing EPC.
* Validation of compliance with the promise of service chains made according to negotiations with suppliers.
* Actual knowledge of inventory both in store as the sales floor.
* Knowledge of real-time transportation between distribution centers and retail outlets set, and storage time of each reference in each point of the value chain
* Visibility along the value chain, i.e., traceability.

All companies that participated in the National Plan had a common goal: to be pioneers in the field, test and evaluate the mass deployment in its value chain for companies who choose to work later in the implementation of EPC know in advance, what were the obstacles and successes in the process.

Since there is no size limit state, government spending can be fired as has happened in Peru in 2009. It seems that this year will repeat the error.

There is a relative acceptance among analysts that the fiscal deficit ceiling should not exceed 2% and low inflation of 2%, but there is not the optimal size for the state. A lack of it, it is natural that the APRA will naturally see increased state spending.

If they were more committed to civil liberties would not allow government spending to grow. A further expenditure must have more income, more income and more taxes, more taxes and less private spending, less investment, savings, growth, result in a reduced choice of citizens.

It is noted that the chart prepared by the Peruvian Institute of Economy how the expenditure of capital (machinery, equipment, tools) and current expenditures (wages, salaries, pensions) have grown significantly.

Small and medium-sized businesses spend on average about U.S. $ 51,000 a year in information protection. The study is based on surveys conducted in May 2010-2152 SME executives and IT staff responsible for decision making in 28 countries in May 2010.

The study revealed that small and medium businesses (10-250 employees) are now making the information protection a top priority of IT, as opposed to 15 months ago, when a high percentage had been unable to implement the most basic protections.

This change makes sense given that Sees face greater threats of cyber attacks, loss of devices and loss of confidential data or protected.

Key aspects of the study:

* Sees surveyed showed greater interest and increased investment in information protection. Qualify data loss and cyber attacks as the biggest business risk, rather than the traditional criminal activity, natural disasters and terrorism.
* The critical data loss threat to Sees. Seventy-four percent of Sees surveyed are concerned or extremely concerned about the loss of electronic information
* Cyber attacks are a critical threat for Sees. Seventy-three percent of respondents were victims of cyber attacks last year. Thirty percent of those attacks were considered successful or extremely successful.

Symantec’s recommendations:

* Train employees: developing the internet safety rules and train employees on safety, security and the latest Internet threats.
* Protect important business information: the protection of information is essential for companies of all sizes and confidential information of Sees face greater risks.
* Implement an effective plan for backup and recovery: the protection of the information is not limited to implementing an antivirus solution.
* Protect the resources of the Web and e-mail: select a Web security solution and e-mail that can help mitigate spam and email threats for Sees to protect confidential information and spend more time with their daily activities.

Information systems (IS) refers to a set of rules or principles in this case focused on management and have been linked to achieve the main objective of these solve business problems.

Information systems are today an essential part of most organizations, have good sources of reliable information, and offering an appropriate criterion for making the right decisions for the benefit of the organization is something every manager wants. Information Systems are responsible for the flow of information within the organization as appropriate, offer the possibility of having quality information, which generates a better development of all other components of the organization.

There are Four Levels of Information System:

Operational level: elementary activities such as selling, receiving, storage, payroll, claims are supported by the operating manager responds to routine matters such as payments to suppliers, inventory status, including payroll of the month.
Level of Knowledge: They have much more knowledge workers and information of the institution to improve production through the acquisition of new technologies.
Administrative Level: This level is responsible for comparing the results of the work day with the month last year, provides periodic reports instead of instant information on operations.
Strategic Level: Managers are able to devise long term strategies in all that concerns the organization, you can get to know where is located the company in the future, what your products and we will be making five years.
The Information Systems bring changes in business goals in relation to suppliers and customers by making workers take on a greater level of productivity. All this means that information systems are faced with five key remains to be implemented in companies such as:
1. Strategic business challenge: How can businesses use information technology to design institutions that are competitive and effective?
To remain competitive, they need the use of information technologies and telecommunications to simplify communication and coordination, and eliminate unnecessary work.
2. Challenge of Globalization: How can companies understand the business requirements and systems in a global economic environment?
Companies must face restrictive laws on the flow of information in more than twenty-five countries and should create cross structures accounting and reporting.
3. Challenge of the Information Architecture: How can institutions develop an information architecture that supports organizational goals?
The company must have a clear idea of their organizational goals and how they can be improved by information systems.
4. Challenge of investment to implement Information Systems: How can institutions determine the business value of their information systems?
A manager should imagine that the investment put into an information system you’ll see over time if you begin to achieve results beneficial to the company in the production and speed of it and of good quality.
5. Challenge of Accountability and control in designing information systems: How can companies design systems that people can understand and control? How can institutions ensure that information systems are used in an ethical and responsible?
Information systems should be designed for operating as desired and so that people can control the process. The institutions must take special measures to ensure accurate, reliable and safe.

The Cabled de Tenerife allocated 220,000 euros to launch 100 new business initiatives through the annual call for grants and to allow the creation of 233 jobs, as reported in a statement insular institution.

The counselor island of Economic Development, Trade and Employment, Refrain Medina, said that “now more than ever we must support the implementation of new business initiatives that pique the entrepreneurial spirit to develop the island’s economy.” Precisely, and as a means to support the creation of new businesses, the council convenes every year a line of support for the financing of entrepreneurship, “thereby facilitating the generation of stable employment and productive innovation insular.”

The projects presented are related to different economic sectors, but predominantly in the field activities of the services and retail. In particular, they highlighted the number of enterprises run by the catering sector (cafes and restaurants), retail, business services (consulting, advisory services) and people such as hairdressers and beauty centers, alternative therapies, sport or training. Also have been other industry-related projects such as the establishment of enterprises manufacturing wooden toys, gofer mill, fruit packaging, among others. Most of these companies constitute the legal form of the individual entrepreneur and to a lesser extent, as limited partnerships.

The Cabled of Tenerife has earmarked this year a total of 220,000 euros to finance part of the cost of providing, commissioning and initial start-up companies. The amounts to be charged amount to a maximum of 6,000 euros to finance current expenditure and the same amount for investment, although such subsidies may be increased in the case of employing people with disabilities.

As specified in the rules of the call could be eligible for such assistance to new firms that generate stable jobs, which have economic and financial viability and that the case of companies with fewer than 50 workers.

When we talk about corporate social responsibility, the Hamelin flute able to polarize and to summon the-increasingly-likely stakeholders have a unique name: transparency. Transparency, the ability to communicate in a truthful manner progress and achievements but also failures and mistakes, has encountered many obstacles in their integration into a corporate setting barricaded behind the high trenches of darkness and fans indiscriminate pruning information when make it accessible to stakeholders. Incorporating Social Responsibility within the business – not merely as a theoretical framework, not as isolated philanthropic programs of the “core business”, much less as a mere background-varnish with no guarantee a positive impact on the company provides reputation and serves as a “life insurance” during the lean times.

But social responsibility has not only integrated into the companies, has consistently managed and ultimately has to know how to communicate to groups of interest, transmitting to markets and society in general indications of good corporate health.

The reports and sustainability reports play an important role in communicating Social Responsibility, but in the era of the Information, the Internet as a transmitter of data and real-time events, bogs and social networks have emerged as avenues corporate communication, contact and interaction with stakeholders. The recent study “The Communication of CSR: Exploring the differences and transnational trends in Europe” developed by the Institutor de Empress in collaboration with Cambridge University (UK) and IULM (Italy) said that 12% of major Spanish companies communicate their engagement through social networks and corporate bogs, are gaining ground pathways to more traditional channels such as the annual report to publicize the undertaking responsible for the company.