I know it’s not easy to be known. And I understand because I am entrepreneur and I have to work hard for others to know about my services. But since I focused on the following strategies, all went on an aggressive growth and now enjoy fame and unlimited income.

1. What makes you different?

Before starting my business I did a thorough analysis of the competition. On the Internet there are several other known marketers and entrepreneurs who are elder than me at the market. Time on market is not synonymous with experience. Like them, also has years of knowledge. Only I started a little later because I focused on helping rather than creating a website.

However, this analysis found that all are the same. ALL selling the same stuff, different packaging (competition I read). Then, as we all have similar skills, I decided to position itself as a friendly and personal. I took a different twist from the competition.

An example is my newsletter where I share bits of my personal life. I show pictures of my pets and talk about the advanced deterioration of my grandmother. And although this is different and many do not understand why they do, those who follow me connect me to this personal and professional level. This makes me different.

I also like to help important causes such as domestic violence and sexual abuse of minors. Why do it? Many think it’s a marketing strategy. And in a sense it is. But in reality I was a victim of both. And it connects me. But why do it?

Because that’s me. And I bring to market my true self. No sale is what interests me. Sure, I have a family to feed and I have to generate income. But my happiness is when I am clear with people.

Finally, I do not like competition are their strategies of deception. For example, many have programs that tell you an offer today just to make you buy, but when you come back the next day the same offer is still valid. The only thing that changed was the date that the program was responsible for change. This is disappointing. They are deceptive strategies that only affect the reputation of real experts who only seek your welfare (you know who you are, you will now see how they change their strategy because the air bag rags).

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In a corporate culture where priority is the achievement of short-term economic results, reducing marketing spending becomes a quick and simple. Without certainly cut the marketing budget can improve the bottom line short term, but there is a clear risk of undermining our brand image and relationship with our customers, which have a negative impact on the profitability of the company, its growth and its capacity to compete.

We can not forget that in a context of oversupply make our mark is the preferred is a rather more critical and complex than in times of economic boom.

Rethinking marketing

Through this article we share with all some tips that allow professionals refocus marketing, from a more traditional approach to a more current. At this time the strategy should not remain only in reducing the budget, but to try to maximize the return on our investments in marketing for clients and our own business. Although the road is not the easiest, certainly has much more chance of success to continue with the inertia of the past.

Decisions such as “more of the same, but with less” seems to us wholly inadequate to meet the challenges of the future in a competitive market. As said Don Peppers and Martha Rogers in his recent book The Moving Company, “the crisis of short-termism, the source of all problems … the obsession of the companies on short-term results is enormously destructive.”

5 ideas to get the most from your marketing investments

1 Investing in knowledge

Although the term “knowledge society” was first used in 1969 are still a few companies have the tools to deepen the knowledge of its customers. At present there are very powerful technology solutions that capture economic, interpret and exploit all the information derived from the relationship with customers, by transforming information into knowledge for decision making to provide more value to customers and our organization.

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The politician has to reach their audience, but it needs to talk to your audience, communicate with your audience. With Political Marketing Communications, you as a politician seeks to inform, persuade and remind your audience who you are, as you are, what are your suggestions, what’s your manifesto, you’ll do if you choose, if you are the preferred option.

All these communications help voters set your mark as a politician in his memoirs, create visibility, generate positive feelings toward you and your brand and ultimately to create an increasingly strong connection between you (Political) and your audience .

But this communication must be effective and that the great master Philip Kotler has not stopped talking for decades of the different models that exist to achieve effective communication with consumers. If we adapt the model of the hierarchy of communication effects Kotler communication between the politician and the public and for it to be effective, the phases of the communication process would be 6.

The first phase of recognition is when the voters do not know you like Politico and here through the media have to generate visibility, communication objective would be to let you know as a politician. The second phase of knowledge is when the voters if they know you as a politician, know your brand but know very little about you. Here the goal of communication would create greater awareness of your brand policy.

The third phase is the taste and this is where the population already knows you as a brand and this policy through the media will have to find out if he likes you or not your audience, if people have positive or negative feelings towards you in case of negative must find out why and try to solve them and then communicate the renewal of your brand. The fourth phase is the preference and occurs when your audience likes you as a politician but prefer another brand, another politician. Here the goal you have to work is to try to get your audience’s preference, the voter.

The fifth stage is when your belief as a politician you have to get that people are convinced that you will vote, the goal is to generate belief and intention to vote. The last phase is the purchase or support / vote. Here your audience is already convinced to vote for you, support you but have not yet reached the decision to go to vote. As a politician you have to get voters to give the final step and go to the polls.

If we stop a moment and reflect on all of these phases would be good if you question all of the following questions:

• Am I a politician known in my town, in my province?
• My audience knows me, knows my brand?
• What am I doing so that people know me?
• What feelings do people have towards me?
• Are they are positive or negative feelings?
• What I can do to get recognition, so that people would choose?

For all the brand communication process we have seen above policy is to successfully marketing professionals political staff have to work in time among other things, the following policy to the brand awareness that the target see or hear the right message at the right place at the right time, that the advertisement call public attention but not distract from the main message and that the announcement will motivate the electorate to vote for political brand to choose.

Driven by strong growth in the international arena, Renault group sales of 591,855 units have been in the third quarter, growing 5.7% in a global market, which increased 4.6%. In this way, the group continues to increase its share in twelve of the fifteen major markets.

In Europe, a market with falls of 11.5%, Group sales fell by 4%. The Renault brand is the second of the continent, with 8.5% market share (passenger + commercial). Renault strengthens its leading position in the commercial vehicle, with a 15.8% market share (+2.5 points of growth). Dacca brand continues to grow, up 0.2 share points, mainly thanks to the success of Duster, who has conquered new clientele with over 17,000 sales in the third quarter.

Outside Europe, Group sales, induced by dynamic markets, increasing by 22.8% in the third quarter and accounted for 42% of total Group sales.

In the Eurasia Region, volumes grew by 27% in a rising market of 40.1%, in particular the effect of the impact of aid on sale in Russia.

In the Euro med region, sales increased by 11.3% in a market growing by 11.8%. The Group provides good results in Turkey with a sales increase of 38.7% and strengthens its market share by 1.2 points.

In the Asia-Africa, Group volumes increased by 10.4% in a market growing by 11%.
In the Americas region, the Group recorded its best result with a 41.3% growth in a market growing 14.1%. In Brazil, the group overcomes the barrier of 5% market share, reaching 5.3% in the third quarter.

Died in his home province, Santa Cruz, former Argentine President Nestor Carlos Kirchner. That day the local stock market did not operate for the holiday of the Census, but the stock market on Wall Street (New York) yes. In addition, there are listed companies settled in Argentina.

Against Kirchner’s death, the eyes of speculators saw a good opportunity for profits and rushed to buy shares of banks and dealers privatized energy and telecommunications, which led the latter to lead the gains recorded yesterday in the largest U.S. market. The jump of 40 percent in such securities will be the revenue that speculators have taken the death of the former president. In conclusion, just hours after the announcement of the death of former Argentine President Nestor Kirchner knew that Argentina’s country risk and climbed down the prices of bonds and stocks of Argentine companies on Wall Street and other world markets.

Analysts of various banks, including Barclays, Goldman Sachs and investment funds with interests in Argentine assets not hide the “enthusiasm” by the death of former president, saying from London that “potentially opens the door for someone arrives help us to reduce capital controls and a little more open market. ” In line from New York claimed “the market was waiting for change.”

“The speculations are always regrettable, but we will not remove capital controls and let the exchange rate to appreciate. Changes in stock prices are speculative financial operations short term. The best thing to happen to Argentine companies is that this policy is maintained, “They said to this newspaper from the Central Bank Board. In the entity, conducting Mercedes Marco Del Pont recalled that this type of behavior to unfortunate events is not surprising. “During the global financial crisis the price of some companies rose when they announced massive layoffs.”

According To the latest Times Europe Property report from DTZ Research, prime rents rise in Q3 Continues to 2010, driven by robust Rental Growth Markets in Europe’s major on the back of a demand / supply imbalance for grade a stock. Accordingly, DTZ Research has upgraded forecast for average STI Rental Growth in Europe to 6.8% in 2010 and 4.7% in 2011.

Rental Levels were up 2% in Q3 Compared to Q2. On an annual basis, rental Turned Positive Growth for the First Time Since Q3 2008 as more returned Markets Rental Increase, Including London West End, London City, Paris CBD, Moscow, Milan, Stockholm and Amsterdam.

Being Rental Growth is driven by a Shortage of new supply and take-up relatively stable. Availability The WAS ratio virtually Unchanged in Q3, falling from 11.3% to 11% over the quarter, Reflecting the downward trend in new supply. Leasing activity Fell marginally in Q3, with take-up Aggregated Reaching 1.4 million m² as Occupiers Look to downsize. However, rolling annual take-up indicates that the Underlying trend is positive.

Magalia Matron, CEMEA Head of DTZ Research, said: “Across Europe WAS stable take-up in Q3, But Is Becoming More subdued as Occupiers Consolidate. However, from STI Lowest point of 4.5 million m² in Q3 2009 annual rolling take-up INCREASED to 5.8 million m² in Q3 2010. The Lack of speculative Development, in Addition to INCREASED demand for grade a space, will limit the volume of new supply Being Brought onto the market. This Will Be offset by the release of secondary sub-let space being as Occupiers downsize and move Into Better quality alternatives. However, we expect the gradual Reduction in Availability to continue. “

DTZ has revised upwards STI forecast average for Rental Growth in 2010 to 6.8% from 4%, after Expectations for London, Moscow and Stockholm Were upgraded. Are prime rents in 2011 forecast to rise by 4.7% to Forth? This is an upward revision from the previous Estimate of 3.7%.

Tony Cough, Head of DTZ Global Forecasting & Strategy Research, said: “We have our prime Rental revised upwards to Reflect Growth forecast a more positive outlook for European offices. While Growth is forecast in 13 of the 21 cities we cover in Europe, Our review is Anticipated to Be MOST keenly felt in London’s West End and City office Markets, where, high demand for on Decreasing supply of grade A space is forecast to drive Rental Growth . In addition, a more robust economic outlook in Central and Eastern Europe Markets is expected to filter-through to Stronger Growth in Rental Markets Such as Warsaw, Moscow and Kiev.

Barcelona 10/10/1915. My boss in banking for 60 after refusing credit to small council had agreed to be paying a few million of bonds of the Generalist. Twice the normal interest for private subscribers, and more than a sweet 3% commission for the bank in a one-year term issue, when 1% at five years is not common.

Now moved to say that if the issue was authorized, as is required by the Bank of Spain, Ministry of Finance and the CNMV, that if in addition the Government is a State, are bonds of the State, and although not understand the nuance of not funded by state channels, as “good, do not care! Another state formula to raise money, albeit expensive!

An approach unthinkable today, there is no freedom of choice in the financial market, so small that strictly speaking no market exists in the hands of the Bank of Spain poster and Savings Banks, and less in large state operations. In fact, it seems, or makes it appear that La Caiman would have some option to accept or reject the rest, Caiman Catalonia and others are under the command of the Bank of Spain-government. Another nuance would be the one who governs.

I wonder if La Caiman could have refused the operation, or by order of the Government serve to regularize the accounts of the Socialist Government to the possibility of losing the election. Too many accounts in red, or public and Semi-public Corporation, grantee organizations, agencies without budgetary control and cost incurred and paid with credit, or similar. A set of possible criminal actions.

A la Caiman, will not cost depositors convincing customers to buy those high-paying bonds as safe as the Treasury, and 30, 60 or 90 million euros to commit themselves justify the operation? In addition, we just have to use with their clients claim Catalan ensures a market sector that may never buy Spanish public debt, and for which the Government, even socialist, is another matter. Dominating more than 30% in Catalonia seems to have no difficulty in this issue beyond his rarefied existence complicated, and more looking to the ceiling of issuance by the Government is infinite. Very thin and the Catalan help grasp.

If the financial heights with the story think that Catalan could even attract black money, they Avocados, unless someone invents a pseudo fiscal adjustment. Perhaps more than twenty years ago, when the “single premium” or La Caiman “credit transfers” of Blanco de Scamander, were possible, but today the black money holders, whether or not Stalinists, it is almost impossible trick.

Presumably, although the Socialist Government would appreciate your cooperation to La Caiman, thanks I never meant very much from such institutions, the Europeans will not like it too. At this point, it is destabilizing operations more productive, another Spanish genius!

La Caiman will perhaps generate cash cost less endorsing these titles by the wider world, can greatly reduced at a time that the ECB OPEN BAR is restricted and the interbrain almost closed. Also on the international market is already talked of junk bonds for its high interest and fees, and the comparison sounds of Catalonia and Spain but with Argentina in 2001.

The opportunity to meet people around the world through the internet, has meant that users wishing to travel to meet contacts in person or simply want new experiences, therefore, expected that the growth in spending on leisure travel worldwide reach 700 billion pesos for 2014.

July Bruno Castellans, vice president for Canada, Latin America and the Caribbean of Travel port, said that this trend helps the market recovery in Mexico: The Mexican traveler wants to know the world and more young people because it is Face book and Twitter networks and want to know their friends they made in London, for example. “

According to figures from the Association of Latin American Airlines, the region recorded a growth of 14.8% from June to July, a sample of the potential of the sector. However, Travel port known to maintain growth depends on the options and facilities to travelers arriving, “want to see the content online because they do not have time to go to five agencies to assemble parcels, young people want to send it all by Twitter and we’re moving forward, and there are companies in Mexico that starts to build this type of content.”

As a service provider to companies in the world travel industry, Travel port offers Mexican agencies tools to facilitate travel management, for example, with its new version Travel port Free Leisure a specialized portal that includes information of 35 000 hotels.

Bruno Castellans says that Mexico remains one of the most popular destinations for European travelers, but we still need quality information to facilitate movement.

“To the foreigner, the Internet platform is the number one place to buy and when they think they get to come to Mexico to the internet and it can not find much information, because they see the routes of the Ministry of Tourism, but not how they can buy the trip and then decide to go to a local agency, but either way the content they obtain in other countries depends very much on what is being charged in Mexico.”

Electronic commerce is an item that, since its inception a few years ago, has been “fattened” to become a true competitor (if desired) for physical trading. Part of this growth is related to the integration of many small and medium enterprises.

Everything looks pink, but the reality is to give the category of sustainable e-commerce structure requires strong sales professional and a steady job. Here we are some points to consider if they want to improve the profitability of your online store.

First, has all the information quickly about potential shipping and conditions of sale for each product. It is the first thing a person needs to know to decide to purchase, and usually finds it cumbersome to have to go too far in the purchase process to access that information.

In the same vein, implements the possibility to follow an order through traceability systems. Among the major problems of e-commerce is trust “virtually blind” that is demanded from the buyer. Tracing the route of the product sold, you can eliminate or reduce this phenomenon.

Another important point is the stock: avoid out of stock offering, or better, keep a stock as complete as possible. There is nothing more annoying than to analyze a product, it corresponds with other options, chooses and finally find that is not available. If the buyer is determined, you may not find another option you can offer, but a seller other than the same product.

In 2005, the Chilean market for call center promised to grow at rates of 20% annually, while dramatically increasing the number of companies competing to offer specialized services telesales, marketing, retention, collections in the form of outsourcing, relying on sophisticated technology tools and in a workforce prepared to meet the demanding needs of customers.

Five years later the scenario is changing dramatically. The Federation of Call Center Workers of Chile on the red light to warn that the costs are becoming less competitive local industry and that this would be driving to various Chilean companies to migrate their call centers to other countries in Latin America such as Peru and Colombia, where the price of labor is less tied to the service.

The competitiveness report 2009 World Economic Forum supports the concern of the Chilean union because it was determined that Chile had fallen two places in their competitiveness, moving from number 28 to 30, while Peru and Colombia rose five positions . The result is that from 2009 to date has already lost 1,500 jobs in India, recently announced the Federation of Workers Call Center in the country, detailing to hire phone operators in Peru is up to 25% cheaper than in Chile and in Colombia, up to 17% cheaper.

“The hour of Chilean operator call center actually is superior and has an average cost of $ 4.82 while in Colombia the cost is $ 1.10 and Peru is $ 1.03, according to data published in the local media, “says Juan Fernando Guzman, a professor of Human Resource Management, Faculty of Economics and Business and Universidad Andres Belo Consultants CMG consulting partner, Chilean consultant specializing in strategic management of people. These figures, he says, clearly show why Chile platforms customer are moving to neighboring nations.

Moreover, in his view, there is great similarity between this phenomenon developing in Chile and what happened a few years ago in the U.S. call center industry, where many multinational companies staged an exodus of its call centers in Mexico, India, Philippines and South Africa, encouraged mainly due to lower labor costs. According to data published by the magazine in 2003 Call Center Magazine, a U.S. company could save up to 40% of their costs in personnel, if you operate your customer platform in those nations.