In a corporate culture where priority is the achievement of short-term economic results, reducing marketing spending becomes a quick and simple. Without certainly cut the marketing budget can improve the bottom line short term, but there is a clear risk of undermining our brand image and relationship with our customers, which have a negative impact on the profitability of the company, its growth and its capacity to compete.

We can not forget that in a context of oversupply make our mark is the preferred is a rather more critical and complex than in times of economic boom.

Rethinking marketing

Through this article we share with all some tips that allow professionals refocus marketing, from a more traditional approach to a more current. At this time the strategy should not remain only in reducing the budget, but to try to maximize the return on our investments in marketing for clients and our own business. Although the road is not the easiest, certainly has much more chance of success to continue with the inertia of the past.

Decisions such as “more of the same, but with less” seems to us wholly inadequate to meet the challenges of the future in a competitive market. As said Don Peppers and Martha Rogers in his recent book The Moving Company, “the crisis of short-termism, the source of all problems … the obsession of the companies on short-term results is enormously destructive.”

5 ideas to get the most from your marketing investments

1 Investing in knowledge

Although the term “knowledge society” was first used in 1969 are still a few companies have the tools to deepen the knowledge of its customers. At present there are very powerful technology solutions that capture economic, interpret and exploit all the information derived from the relationship with customers, by transforming information into knowledge for decision making to provide more value to customers and our organization.

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Twitter has become a tool when making Internet marketing and use of tools is essential for good management of our supporters and of course the key is always to get qualified Twitter followers, this means prefer the quality of our followers on Twitter before quality.

In this article I want to share my favorite tools to achieve my goal of getting supporters qualified my different Twitter accounts.

Tool # 1: Twitter Counter / Twitter Mail. With this tool you can send tweets with length greater than 140 characters simply sending an email to an email-style micuenta@twittermail.om

Tool # 2: Tweriod is the ideal tool for times where your followers are more active and thus achieve greater impact and responsiveness to your tweets

Tool # 3: Pollowers is a tool to conduct surveys, is powerful because your fans to participate in the survey you mentioned and more people know you more followers on Twitter and you can get.

Tool # 4: Twit-Tools: It has several features. My favorite: Test of Reciprocity and Idle Test. With the former you can list all users who do not follow but follow and you can decide to stop following. The second shows you what users have posted your timeline and you can also choose to stop following them.

Tool # 5: Pay With a Tweet. It is a very powerful tool to distribute VIRAL content and make lists of prospects to increase our

Tool # 6: Brand Chirp. I left for the final tool for their importance. With this tool you can do many things. Use multiple accounts, not just one, provide a welcome to your new followers, schedule tweets throughout the day, use RSS to publish content on your timeline, get followers by geographic location, and especially the possibility of followers find qualified for our Twitter account to see statistics of your followers, and many more. Is by far my favorite.

To learn more about each one I recommend a free resource: a video course entitled “How to Get 2000 Followers on Twitter Qualified” showing in detail each of these tools.

If you were to start a business, my advice would be, pointing to a niche. Niche marketing is finding a profitable group of people with common characteristics then find out what you need and then deliver what you want at a price mutually convenient.

When you go to people like is much easier to communicate the benefits of your product and, therefore, that you listen and buy:

Are launching a think about your target customer, and as in the niche they are all similar, they feel that they speak to each one individually. Special feel for you, then you will make especially for them …

Which leads to more sales and satisfaction.

Niche marketing to avoid falling into the mediocrity of mass culture. If your niche, in addition to cost, is small enough, you can keep the radar of large companies, ensuring the survival of your business.

What happens when you only serve a niche, but several?

If your product or service is chosen by people of a wide age range, location, economic capacity and even interests and customs, you should apply the strategy or multi-niche marketing. That is, identify profitable niches that make up your customer mix and then apply the marketing niches each.

To determine the niche and what interests them in particular, might ask:

1) what are the things they care more about X (which solves your product)…?

2) What I like most about your product?

Then, using what people told you, you can talk to each of the niches in their own words. That is a sweet melody to their ears. And benefit your cash flow.

The opportunity to meet people around the world through the internet, has meant that users wishing to travel to meet contacts in person or simply want new experiences, therefore, expected that the growth in spending on leisure travel worldwide reach 700 billion pesos for 2014.

July Bruno Castellans, vice president for Canada, Latin America and the Caribbean of Travel port, said that this trend helps the market recovery in Mexico: The Mexican traveler wants to know the world and more young people because it is Face book and Twitter networks and want to know their friends they made in London, for example. “

According to figures from the Association of Latin American Airlines, the region recorded a growth of 14.8% from June to July, a sample of the potential of the sector. However, Travel port known to maintain growth depends on the options and facilities to travelers arriving, “want to see the content online because they do not have time to go to five agencies to assemble parcels, young people want to send it all by Twitter and we’re moving forward, and there are companies in Mexico that starts to build this type of content.”

As a service provider to companies in the world travel industry, Travel port offers Mexican agencies tools to facilitate travel management, for example, with its new version Travel port Free Leisure a specialized portal that includes information of 35 000 hotels.

Bruno Castellans says that Mexico remains one of the most popular destinations for European travelers, but we still need quality information to facilitate movement.

“To the foreigner, the Internet platform is the number one place to buy and when they think they get to come to Mexico to the internet and it can not find much information, because they see the routes of the Ministry of Tourism, but not how they can buy the trip and then decide to go to a local agency, but either way the content they obtain in other countries depends very much on what is being charged in Mexico.”

Art Marketing communications agency and Public Relations has been selected by a priori Services, consulting designed to guide, train, advice and influence decision making in enterprises, to enter into their service portfolio.
This agreement reflects the intent and mutual commitment to promote the services of the companies they represent to strengthen growth, brand awareness and boost sales.
The services will promote the Art Marketing and PR communications, electronic communication, meetings with media and advertising. For its part, Art Marketing will also promote the management consultancy for SME, corporate finance management, economic intelligence, implementation of management systems for Sees, strategic management through the Balanced Scorecard; develop business plans for entrepreneurs and executive coaching.
It is therefore a commitment by both companies to communicate and conduct targeted marketing efforts that will mutually benefit. “We selected the Art Marketing Communication agency to help you improve your profits, make more effective use of their resources and provide orderly growth,” said Olivier Lefauconnier, Senior Consultant A priori Services.

Art Marketing was founded in 1999. It is defined as a consulting company whose mission is to support its customers in the success acting as facilitators in the communication processes between the company and its publics. The team consists of professionals with training in journalism, marketing and business management. This multidisciplinary approach is essential to reconcile the needs of the company and the rigor in the issue of information. Art Marketing with the client trusts communication tasks (always pragmatic and focused on the sale), always maintaining control over them. Thus, the organization can devote himself to his business, and public enterprise can access sources of information quickly and to the extent of their needs.
About A Priori Services
Consultancy
Its, services are designed to guide, train and even advice to influence the decision making of the employer towards your business.
The services are all aimed at strengthening the management of the employer by:
-Management systems that allow you to take control of your business and keep it in order
-Structured methodology, enabling the customer to have certainty
“Systems analysis (BI) for customer decisions are informed and not just intuitive.
Executive Training, to align the manager and his team to the strategy of the company. Advisory Programs (Coaching) are designed to maximize the times of meetings, to ensure assertiveness (performance) of the entrepreneur.
“Outsourcing of management functions: Our level of customer commitment leads us to assume posts in the interim model, i.e. professional positions and temporary part-time, allowing repair, organize and take control of the area to assign if and a desired internal profile. Our goal is to provide the employer so that management can focus on their area of higher benefit.
“Economic intelligence: Branding in the media (surveillance in electronic media), Monitoring of competitors, technological, financial and” personal profiling. “

Many of us would like to venture and work for ourselves. However, two important factors tend to block this decision. The first is money and the second risk. These two factors should not be taken lightly. Even small businesses need a substantial amount of capital to boot. The risk factor is still very threatening, up to 90% of all small businesses fail in their first year.

In affiliate, marketing there is no such risk, it can also be started with very little money, and affiliate marketing can be a very lucrative venture. If you have a natural ability for sales or marketing and is self-motivated and prepared to work hard, then the affiliate marketing scheme could be right for you.

Almost every day you see advertisements for courses and seminars that they have the secret to instant wealth and attending these courses you will have all the tools you need to get your business begins to function well and become a millionaire, who want to start their own affiliate marketing business often attend these thinking that will help your business thrive.

These courses and seminars too often disappoint. First, they are usually quite expensive; you have to pay the seminar or the course plus the cost of travel and hotel. Most of these are offered at tourist destinations throughout the country. Second, the person giving the seminar or course is usually doing a kind of promotional work, while they give out information in the course or seminar; their true aim is to sell his latest book or software. The truth is that everything you learned from that seminar was probably written in his book. You could have saved thousands of dollars if you just bought your book and read it rather than pay for the course.

While it is true that you should educate yourself in affiliate marketing, the best resources are not courses. However, the books if they are, if you just read about affiliate marketing, you can learn everything and save lots of money. Only considering the retail sites like Amazon and eBay, you can get hundreds of titles on the subject; there are many guides that show you systematically how to get your affiliate marketing business is going well.
Another great resource for the Internet affiliate marketing, affiliate marketing by simply typing in any main search engine results and get lots of information. There are many free online courses you can take on the subject if you so wish, read the information available to you for nothing. In a course or seminar will not teach you more than you can learn online free.

Magazines and newsletters are great resources for affiliate marketing; newsletters are generally free and contain good and valuable information about particular programs. You hear of people working in affiliate marketing, your advice is worth about what they are doing now to consider what you want to do in the future.

Finally, one of the advantages of joining an affiliate-marketing program is the support you receive; any good company should want you to succeed; a major benefit that you get the better for them. They should give their own advice and provide a support network that is available to you, this could be an agent with whom you can contact or advertising materials may also provide a wide variety of things to help you build your business and are one of the most important and reliable for you.

If you are considering entering the affiliate marketing, then you should find out what it is, do not spend money on expensive seminars and courses, better look for books, newsletters, online information and the companies themselves. Many of the best information are available free.

Spreading a message through resources other than the brand is a strategy that offers great benefits to companies. Techniques to get an idea spread from person to person vary depending on the channels used, but all share the same variable.

The strategy to bring about the dissemination of the letter by the consumers themselves is based on three types of actions: ‘WOM marketing’ or the word of mouth, which applies to traditional social networks, the ‘viral marketing’, that uses Internet as a means of dissemination, and the ‘buzz marketing’, using opinion leaders in the media ‘online’ or ‘offline’.

Every action starts giving a message to one group of people, depending on several factors, transmit information to other individuals. The scope of action is increased by the number of people involved in the launch and influence held by each subject in their environment.

The contagious nature of an idea based on five variables are common to all actions: The novelty to attract public attention, the shock to increase the attractiveness, the relevance to elicit the common interest clear and immediate understanding to enhance the memory, and the utility to cause an exchange to provide some type of value.

The “WOM marketing ‘, the’ viral marketing ‘and’ buzz marketing ‘techniques are used properly provide several advantages to the business, as the actions are easy to implement and investment is relatively low. In addition, the message spread allows to reach an interested audience, so the response to the action is usually high

Multilevel marketing.

1. The multilevel sales is a special form of trade in which a manufacturer or wholesaler sells its products or services to consumers through a network of dealers and / or independent sales agents, but coordinated within a commercial network, whose Economic benefits are obtained by a single margin on the retail price, which is distributed by charging variable rates on the total revenue generated by all consumers and merchants and / or integrated into the independent distributors commercial network, with the volume of business that each component has been created.

2. among the manufacturer or wholesaler and the consumer is permissible only the existence of a distributor.

3. It is prohibited to organize the marketing of products and services when:

a) The economic benefits of the sales organization and not from the sale or service distributed to end users but the addition of new vendors, or

b) not adequately ensure that distributors have the appropriate labor contract or comply with legal requirements that are required for the development of a business.

c) There is a requirement for a minimum purchase of products distributed by the new vendors without repurchase under the same conditions.

April. In no event shall the manufacturer or wholesaler network operator may impose the same access to the payment of a fee or entry fee is not equivalent to the products and promotional materials, or training information available at a price similar to other homologous on the market and shall not exceed the amount determined by regulation.

In the language of business, marketing push-pull refers to different ways of promoting a business model in order to reach a target market. In the marketing, push that “push” of its content or the product to the public that may or may not be aware of it.

By contrast, in a pull-marketing scenario, the customer ‘pulls’ your content or product to himself or herself, because they are interested in learning more about him.

On the other hand, pull marketing largely involves actively developing a strong brand visible. This encourages customers who are actively seeking, believing they can meet their needs. Methods used include media interviews, conference speaking, syndication of content and word of mouth.

In push marketing, largely focus on the features of your product or service and seeking a direct response of the target. Alternatively, buy, do not buy or reject your newsletter for several marketing campaigns based on permissions.

On the other hand, pull marketing focuses on building your business or personal brand. Its target market is more diffuse and not strictly defined by their actions: do not use email 20-targeted prospects, generate publicity for end users to find you naturally on their own.

In a sense, push marketing often involves short-term strategies involving event or time-based campaigns (Christmas deals, offers new members), while pull marketing focuses on building trust and value perceived.

The course of marketing and sales, of Deusto and the School of Business Administration, provides all the requisite skills to function professionally in the field of marketing and sales. It has several examples of the Spanish market, in particular, small and medium enterprises.

The program is aimed at professionals in the field of marketing and sales who want to improve their skills and knowledge, and people with responsibilities for SMEs seeking to strengthen their sales strategies, delivery, advertising, etc. It is also designed for those with no experience, want professionally geared towards the field of marketing.

For the completion of the course, students enrolled in the same campus have access to online, which is a meeting point for all students, which put doubts, share opinions about the materials, etc.

The faculty advisor is a key figure, as well as being a specialist in the field, is both a professional who assists educationally properly understand each topic.

The course content was created by Deusto and the School of Business Administration, and is updated constantly to provide the most current information. Thus, the course focuses on the practice of the materials in a real business environment.