I know it’s not easy to be known. And I understand because I am entrepreneur and I have to work hard for others to know about my services. But since I focused on the following strategies, all went on an aggressive growth and now enjoy fame and unlimited income.

1. What makes you different?

Before starting my business I did a thorough analysis of the competition. On the Internet there are several other known marketers and entrepreneurs who are elder than me at the market. Time on market is not synonymous with experience. Like them, also has years of knowledge. Only I started a little later because I focused on helping rather than creating a website.

However, this analysis found that all are the same. ALL selling the same stuff, different packaging (competition I read). Then, as we all have similar skills, I decided to position itself as a friendly and personal. I took a different twist from the competition.

An example is my newsletter where I share bits of my personal life. I show pictures of my pets and talk about the advanced deterioration of my grandmother. And although this is different and many do not understand why they do, those who follow me connect me to this personal and professional level. This makes me different.

I also like to help important causes such as domestic violence and sexual abuse of minors. Why do it? Many think it’s a marketing strategy. And in a sense it is. But in reality I was a victim of both. And it connects me. But why do it?

Because that’s me. And I bring to market my true self. No sale is what interests me. Sure, I have a family to feed and I have to generate income. But my happiness is when I am clear with people.

Finally, I do not like competition are their strategies of deception. For example, many have programs that tell you an offer today just to make you buy, but when you come back the next day the same offer is still valid. The only thing that changed was the date that the program was responsible for change. This is disappointing. They are deceptive strategies that only affect the reputation of real experts who only seek your welfare (you know who you are, you will now see how they change their strategy because the air bag rags).

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Marketing management approach that supports the achievement of organizational goals depends on determining the needs and wants of target markets and their satisfaction more effectively and efficiently than competitors. According Koti, marketing is a human activity whose purpose is to satisfy the needs and desires of human beings through processes of exchange
Includes the study of exchange processes and how that can be started, encourage, facilitate and consummate transactions.

Marketing is a philosophy of the company under which the satisfaction of customer needs and wants is the economic and social justification of its existence, therefore, all activities of the company should seek to determine those needs and then meet to make a profit growing steadily in the long run.

Projection of activity.

The working system of business will be for distribution and sale of electricity in the province of Las Tunas, supported by the Act 1287 (Electricity Act), regulations and resolutions arising organized in the Handbook of Consumer and procedures developed by the Quality System and meet the international requirements of ISO – 9000, all aimed at customers who see us as the best solution to their problems at any time, for it will consist of:

• Commercial Division, formed by technically qualified personnel dealing with the different tasks that developed the area and to develop policies to be followed by Basic Organizations Municipal Power Marketing activity.
• Base Business Unit of Commercial Services, which provide the services of measurements, laboratory electric energy meter, Electricity Savings Program in Cuba, IT, Billing and Energy Advisor.
• Experience of working years in the marketing of electricity to private consumers and state and other services related to electricity.

Portfolio of services.

1. Electric Energy Sales, which is our leading product.
2. Maintenance of lines and substations to third parties.
3. Provision of generators.
4. Provision of electrification projects
5. Provision of engineering services (accommodations loads, power factor improvement and energy inspections).
6. Change of location of the measurement equipment.

These services are provided by the corresponding Base Business Units, whichever govern each clearly defined by legal regulations, published in the Economic Recruitment subsystem.

Sales of energy:

As already mentioned, the sale of electricity is our main product or service leader.

The professional workforce dedicated to the sale of electricity amounted to 46 readers and 28 electrical inspectors, supplemented with 3 heads of business groups based in the municipalities of more customers (Tunas, Puerto Padre and Amancio) and another 5 technicians responsible commercial activity in the remaining municipalities.

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The marketing and management have evolved throughout history primarily from the 40s of last century during the postwar period, given the need to create a general concept to include and coordinate a common front all commercial techniques of the company, but becomes stronger in the nineties of the century.

During the evolution of marketing has gone from a focus on production and sales to a focus on customer needs, affecting the same areas such as the acceleration of technological progress, the saturation of markets and globalization of the same All this together with the momentum that has been marketing and electronic commerce, where every day business transactions are made easier and more closely with the client.

An important aspect of marketing is without doubt the control objectives, policies and tasks conducted through marketing audits which, despite having emerged in the 50, only experienced considerable growth since the early 70, this control allows the review of problem areas in order to take corrective action in order to achieve an adequate return on marketing in the company. There are variety of methodologies and tools for conducting a marketing audit, but has not yet achieved a high degree of methodological sophistication.

In our country the marketing has been used long before the Revolution of 1959. With the triumph of the Revolution, as in the late socialist bloc did not apply marketing, was regarded as the exclusive technical market economy. For a long time worked Cuban companies back to the market.

In the year 1998 in Cuba approves the Decree Law 187, which establishes the general bases of Business Improvement. This process implies a change in business philosophy in the country, organized into 16 subsystems, one of which covers the main aspects of marketing in the Cuban company. In the general bases business philosophy states that the marketing implies “meeting the needs and desires of customers is the economic and social justification of their existence”, developed and strengthened and a marketing concept that has been spreading to all companies of either engaging in the business improvement process in our country.

Evolution of Marketing in Cuba

The fundamental law of socialism is the ever fuller satisfaction of human needs, so that socialism has full use marketing as a philosophy and technique for optimization of relations between producers and between them and consumers, be they social or individual, whether products or services, the same way and very sharp, marketing in the social, cultural, public sector, can be tool for counseling, education and guidance, mobilizing the masses to the directions of development of our society.

According to Alberto Pozo, in the 50′s, Cuba was in America a place in the use of advanced marketing techniques, only then these were targeted at sales, consumption, and therefore privileged as a distinctive feature advertising of these techniques at that time.

Ariel Terrero, says that in Cuba, when the revolution triumphed as in the late socialist bloc, marketing or applied, or studying in their universities, as they regarded this as a technique unique to the market economy, and denied under socialism, as a result, the country ceased to be used all the techniques of marketing.
For a long time companies managed to survive in the Cuban economic environment, working behind the market, where yields were not returned to the stores out under the name of idle inventory and the state subsidy was intended to save from bankruptcy unprofitable companies. Only the tradition in the marketing of products like sugar, snuff and nickel, or just the chance they guaranteed a buyer. In the 90′s, the European socialist bloc disappeared and Cuba was under a commercial mystery whose key features were:

• Or disappearance of the amenities offered by the defunct financial CMEA (Council for Mutual Economic Assistance)
• productions began to slow sales unsecured market
• Loss of more than 85% of its market, which were mainly of the late European socialist camp.
• Most of the companies had to change their production profiles to avoid the closure.

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The politician has to reach their audience, but it needs to talk to your audience, communicate with your audience. With Political Marketing Communications, you as a politician seeks to inform, persuade and remind your audience who you are, as you are, what are your suggestions, what’s your manifesto, you’ll do if you choose, if you are the preferred option.

All these communications help voters set your mark as a politician in his memoirs, create visibility, generate positive feelings toward you and your brand and ultimately to create an increasingly strong connection between you (Political) and your audience .

But this communication must be effective and that the great master Philip Kotler has not stopped talking for decades of the different models that exist to achieve effective communication with consumers. If we adapt the model of the hierarchy of communication effects Kotler communication between the politician and the public and for it to be effective, the phases of the communication process would be 6.

The first phase of recognition is when the voters do not know you like Politico and here through the media have to generate visibility, communication objective would be to let you know as a politician. The second phase of knowledge is when the voters if they know you as a politician, know your brand but know very little about you. Here the goal of communication would create greater awareness of your brand policy.

The third phase is the taste and this is where the population already knows you as a brand and this policy through the media will have to find out if he likes you or not your audience, if people have positive or negative feelings towards you in case of negative must find out why and try to solve them and then communicate the renewal of your brand. The fourth phase is the preference and occurs when your audience likes you as a politician but prefer another brand, another politician. Here the goal you have to work is to try to get your audience’s preference, the voter.

The fifth stage is when your belief as a politician you have to get that people are convinced that you will vote, the goal is to generate belief and intention to vote. The last phase is the purchase or support / vote. Here your audience is already convinced to vote for you, support you but have not yet reached the decision to go to vote. As a politician you have to get voters to give the final step and go to the polls.

If we stop a moment and reflect on all of these phases would be good if you question all of the following questions:

• Am I a politician known in my town, in my province?
• My audience knows me, knows my brand?
• What am I doing so that people know me?
• What feelings do people have towards me?
• Are they are positive or negative feelings?
• What I can do to get recognition, so that people would choose?

For all the brand communication process we have seen above policy is to successfully marketing professionals political staff have to work in time among other things, the following policy to the brand awareness that the target see or hear the right message at the right place at the right time, that the advertisement call public attention but not distract from the main message and that the announcement will motivate the electorate to vote for political brand to choose.

The opportunity to meet people around the world through the internet, has meant that users wishing to travel to meet contacts in person or simply want new experiences, therefore, expected that the growth in spending on leisure travel worldwide reach 700 billion pesos for 2014.

July Bruno Castellans, vice president for Canada, Latin America and the Caribbean of Travel port, said that this trend helps the market recovery in Mexico: The Mexican traveler wants to know the world and more young people because it is Face book and Twitter networks and want to know their friends they made in London, for example. “

According to figures from the Association of Latin American Airlines, the region recorded a growth of 14.8% from June to July, a sample of the potential of the sector. However, Travel port known to maintain growth depends on the options and facilities to travelers arriving, “want to see the content online because they do not have time to go to five agencies to assemble parcels, young people want to send it all by Twitter and we’re moving forward, and there are companies in Mexico that starts to build this type of content.”

As a service provider to companies in the world travel industry, Travel port offers Mexican agencies tools to facilitate travel management, for example, with its new version Travel port Free Leisure a specialized portal that includes information of 35 000 hotels.

Bruno Castellans says that Mexico remains one of the most popular destinations for European travelers, but we still need quality information to facilitate movement.

“To the foreigner, the Internet platform is the number one place to buy and when they think they get to come to Mexico to the internet and it can not find much information, because they see the routes of the Ministry of Tourism, but not how they can buy the trip and then decide to go to a local agency, but either way the content they obtain in other countries depends very much on what is being charged in Mexico.”

Art Marketing communications agency and Public Relations has been selected by a priori Services, consulting designed to guide, train, advice and influence decision making in enterprises, to enter into their service portfolio.
This agreement reflects the intent and mutual commitment to promote the services of the companies they represent to strengthen growth, brand awareness and boost sales.
The services will promote the Art Marketing and PR communications, electronic communication, meetings with media and advertising. For its part, Art Marketing will also promote the management consultancy for SME, corporate finance management, economic intelligence, implementation of management systems for Sees, strategic management through the Balanced Scorecard; develop business plans for entrepreneurs and executive coaching.
It is therefore a commitment by both companies to communicate and conduct targeted marketing efforts that will mutually benefit. “We selected the Art Marketing Communication agency to help you improve your profits, make more effective use of their resources and provide orderly growth,” said Olivier Lefauconnier, Senior Consultant A priori Services.

Art Marketing was founded in 1999. It is defined as a consulting company whose mission is to support its customers in the success acting as facilitators in the communication processes between the company and its publics. The team consists of professionals with training in journalism, marketing and business management. This multidisciplinary approach is essential to reconcile the needs of the company and the rigor in the issue of information. Art Marketing with the client trusts communication tasks (always pragmatic and focused on the sale), always maintaining control over them. Thus, the organization can devote himself to his business, and public enterprise can access sources of information quickly and to the extent of their needs.
About A Priori Services
Consultancy
Its, services are designed to guide, train and even advice to influence the decision making of the employer towards your business.
The services are all aimed at strengthening the management of the employer by:
-Management systems that allow you to take control of your business and keep it in order
-Structured methodology, enabling the customer to have certainty
“Systems analysis (BI) for customer decisions are informed and not just intuitive.
Executive Training, to align the manager and his team to the strategy of the company. Advisory Programs (Coaching) are designed to maximize the times of meetings, to ensure assertiveness (performance) of the entrepreneur.
“Outsourcing of management functions: Our level of customer commitment leads us to assume posts in the interim model, i.e. professional positions and temporary part-time, allowing repair, organize and take control of the area to assign if and a desired internal profile. Our goal is to provide the employer so that management can focus on their area of higher benefit.
“Economic intelligence: Branding in the media (surveillance in electronic media), Monitoring of competitors, technological, financial and” personal profiling. “

Many of us would like to venture and work for ourselves. However, two important factors tend to block this decision. The first is money and the second risk. These two factors should not be taken lightly. Even small businesses need a substantial amount of capital to boot. The risk factor is still very threatening, up to 90% of all small businesses fail in their first year.

In affiliate, marketing there is no such risk, it can also be started with very little money, and affiliate marketing can be a very lucrative venture. If you have a natural ability for sales or marketing and is self-motivated and prepared to work hard, then the affiliate marketing scheme could be right for you.

Almost every day you see advertisements for courses and seminars that they have the secret to instant wealth and attending these courses you will have all the tools you need to get your business begins to function well and become a millionaire, who want to start their own affiliate marketing business often attend these thinking that will help your business thrive.

These courses and seminars too often disappoint. First, they are usually quite expensive; you have to pay the seminar or the course plus the cost of travel and hotel. Most of these are offered at tourist destinations throughout the country. Second, the person giving the seminar or course is usually doing a kind of promotional work, while they give out information in the course or seminar; their true aim is to sell his latest book or software. The truth is that everything you learned from that seminar was probably written in his book. You could have saved thousands of dollars if you just bought your book and read it rather than pay for the course.

While it is true that you should educate yourself in affiliate marketing, the best resources are not courses. However, the books if they are, if you just read about affiliate marketing, you can learn everything and save lots of money. Only considering the retail sites like Amazon and eBay, you can get hundreds of titles on the subject; there are many guides that show you systematically how to get your affiliate marketing business is going well.
Another great resource for the Internet affiliate marketing, affiliate marketing by simply typing in any main search engine results and get lots of information. There are many free online courses you can take on the subject if you so wish, read the information available to you for nothing. In a course or seminar will not teach you more than you can learn online free.

Magazines and newsletters are great resources for affiliate marketing; newsletters are generally free and contain good and valuable information about particular programs. You hear of people working in affiliate marketing, your advice is worth about what they are doing now to consider what you want to do in the future.

Finally, one of the advantages of joining an affiliate-marketing program is the support you receive; any good company should want you to succeed; a major benefit that you get the better for them. They should give their own advice and provide a support network that is available to you, this could be an agent with whom you can contact or advertising materials may also provide a wide variety of things to help you build your business and are one of the most important and reliable for you.

If you are considering entering the affiliate marketing, then you should find out what it is, do not spend money on expensive seminars and courses, better look for books, newsletters, online information and the companies themselves. Many of the best information are available free.

It is expected the candidate to implement a management model of efficient administration, in strict compliance with the rules and procedures of the company; will be responsible for: Accounting (outsourced) interpretation of EEFF, balance, profit and loss – differentiating at the time of the Project Pre-Operative, Operative – Online Performance and Production – Audit processes, rules, etc.. (Also outsourced), Treasury (an appointee) to pay suppliers and set the fine management with banks or financial institutions in the future (currently the minimum effort, but we must prepare the way for when necessary), in the administrative monitoring projects and budgets of the company (ensure efficient management of economic resources, providing a solid financial outlook for short and long term to support the processes described) will manage the national property management and control fixed assets. Will also contribute directly to the administrative work of HR of the company that will grow strongly in the operational part of the project construction. Finally, he shall provide training and strengthening the area of systems that operate under the SAP ERP environment.

Necessarily must have minimum 4 years experience in local or international level in activities that have to be pre-operative going into the operational phase – preferably in the energy, oil, mining, heavy industry etc. enabling it to dominate the administrative issues described, which dominate the control of the box, to ensure compliance with the respective agreements and payments, similar to contact their major suppliers to ensure the smooth flow of transactions, control the financial accounting information outsourcing, to continue the process or recommendations of the GAF / GG; be in line with the payment of tax liabilities and their tax payments, effective management and timely to ensure the assets of the organization via insurance, warranty and other claims against etc., ensuring good corporate image and pre-operational continuity, operational – construction and production that should never stop, get creating and giving the information and facilities of budget management by those responsible area and consolidate information for timely decisions Managers and effective, being continuously updated process of acquisitions, mergers, risk ratios and so on. For effective operations that buy and sell assets at all times, within the requirements of Management.

You must be a professional multifunctional ensure capable and have the necessary experience to ensure the correct and efficient monitoring of all processes under their responsibility, that they are transparent and that professionals involved in your address line will be the most appropriate and within the profiles of each position. Must be an outstanding leader and very proactive participatory driving, anticipating the facts or events that could come (to act independently, that projects in the following steps), which is harmonious, but stricter than all times their staff (now and future) can give their full capacity, and promote efficient communication among all its members and experience a pleasant work environment. Will be constantly under pressure and must be very strong at all times to comply with the times, dates, cost and processes that are assigned to meet your goals.

Spreading a message through resources other than the brand is a strategy that offers great benefits to companies. Techniques to get an idea spread from person to person vary depending on the channels used, but all share the same variable.

The strategy to bring about the dissemination of the letter by the consumers themselves is based on three types of actions: ‘WOM marketing’ or the word of mouth, which applies to traditional social networks, the ‘viral marketing’, that uses Internet as a means of dissemination, and the ‘buzz marketing’, using opinion leaders in the media ‘online’ or ‘offline’.

Every action starts giving a message to one group of people, depending on several factors, transmit information to other individuals. The scope of action is increased by the number of people involved in the launch and influence held by each subject in their environment.

The contagious nature of an idea based on five variables are common to all actions: The novelty to attract public attention, the shock to increase the attractiveness, the relevance to elicit the common interest clear and immediate understanding to enhance the memory, and the utility to cause an exchange to provide some type of value.

The “WOM marketing ‘, the’ viral marketing ‘and’ buzz marketing ‘techniques are used properly provide several advantages to the business, as the actions are easy to implement and investment is relatively low. In addition, the message spread allows to reach an interested audience, so the response to the action is usually high

In the language of business, marketing push-pull refers to different ways of promoting a business model in order to reach a target market. In the marketing, push that “push” of its content or the product to the public that may or may not be aware of it.

By contrast, in a pull-marketing scenario, the customer ‘pulls’ your content or product to himself or herself, because they are interested in learning more about him.

On the other hand, pull marketing largely involves actively developing a strong brand visible. This encourages customers who are actively seeking, believing they can meet their needs. Methods used include media interviews, conference speaking, syndication of content and word of mouth.

In push marketing, largely focus on the features of your product or service and seeking a direct response of the target. Alternatively, buy, do not buy or reject your newsletter for several marketing campaigns based on permissions.

On the other hand, pull marketing focuses on building your business or personal brand. Its target market is more diffuse and not strictly defined by their actions: do not use email 20-targeted prospects, generate publicity for end users to find you naturally on their own.

In a sense, push marketing often involves short-term strategies involving event or time-based campaigns (Christmas deals, offers new members), while pull marketing focuses on building trust and value perceived.