End the myth that art and business can not go hand in hand
Only 90 years until the world realized the economic importance of creative industries, namely those that refer to individual talents and skills and seek the welfare and the creation of businesses and jobs through developing intellectual property such as music, fashion design, graphic arts and publishing, film, theater and architecture.
It was the UK who led this process and today, thanks to its potential, the countries are concerned by linking business with creativity. But it’s still difficult to change the conception that art and business are mutually exclusive.
Eg 40 incubators of ideas profitable business in Colombia, only one is dedicated to promoting creativity as a profitable business vision. Prana incubator with 5 years of life, has incubated 100 companies that generate a yield of 25% per annum and a total of 500 direct jobs and 1,000 indirect jobs. Areas of jewelry, film and television are most incubated with 25 each and heritage sectors, design, publishing and performing arts have the remaining 50.
According Prospecting, business advisor to SMEs, Prana is the seventh largest incubator contracting country and the third more sustainable. For Juan Carlos Gaitan Director of Prana is due to poor government support, but more important is that you’re afraid of the risk of innovation and is very difficult to borrow. Prana has not waited for government support and now works with the private sector as its main ally. Banco de Bogotá has been interested in the figure of incubators to be behind a monitor and a solid business plan.
Creative people find better opportunities
Creative people supported by Prana is the best proof of how creative ideas can turn into successful businesses. One of them is overblown, a marketing and advertising agency focused on alternative media, who was born the dream of his manager, Alex Torres, combining performing arts with events and publicity.
Another notable example is Asjoyería, a partnership that goes beyond design and beautiful design that has become a star business incubated by Prana. Gaitan remember who went through an interesting learning process, not just on business but also to improvements in design and technique, which allows them to be preparing today for New York collections, London, Barcelona and Dubai, which will generate this year revenues of $ 50 million per month.
