Creating a strategy that customers are always satisfied with our products
Many entrepreneurs focus on the primary sales. Then leave the client at their mercy for other companies with knowledge of the importance of loyalty to remove them.
How do you stop this bleeding? Follow these strategies.
Draw them no profit
Here is one of the biggest problems that the employer makes. Think “I have to attract customers and make profits in the first sale.”
On the one hand you’re thinking well, but if we analyze the cost of living for a client, we can attract them without making a profit then loyalty and generate revenue through the relationship with that customer. Let me explain.
Let’s say the average customer spends $ 80 on the first sale and returning to buy about 4 times a year by investing the same amount. You are leaving $ 320.00 in your pocket annually. Now let’s say this client’s life is 2 years, leaving $ 640.00 in revenue. These numbers are average. I hope you’re analyzing your average income per customer and the life that stays with you.
Lose to win
Take the example of a beauty salon. The most advertised regular prices of their services, and thus compete with other salons. Now enter the market this astute businesswoman and announces a special never seen before (where she earns nothing) to attract new clientele.
Invest $ 100 pamphlets.
Invest $ 50 in a boy at school for distribution.
It attracts 30 new customers.
All clients spend $ 20 (regularly $ 80) in court, dyed hair and polished: $ 500.
The entrepreneur had expenses of $ 150 to generate $ 740. This is just an idea. Do not forget that this client, if treated well, you can end up investing more. It is in the room, you can sell other products such as shampoos, conditioners, treatments, facial or nail treatment.
And do not forget the recommendations to others. These customers spread the word of your excellent service.
Do you apply this strategy to all entrepreneurs who sell services?
Apply if you only have a service that is consumed regularly. “Diana, my clients return once a year to complete their taxes,” tell me disappointed.
Do not worry me, dear reader. It’s time to find a way to create an additional service where the customer has to return often!
- An auto dealer can create oil change services where the customer is charged your card automatically.
- An accountant can create monthly service where the customer will verify their financial statements regularly.
- A dentist can create a monthly or quarterly program at a lower price, where the customer comes back often to whiten teeth.
The idea is to create a service where the customer sees that you are saving by buying the package monthly, bimonthly or quarterly.
Or maybe it time you start to create tangible products such as ebooks or print, sell and make reports or guides or seminars.
I will summarize
- You have to know the average revenue per customer, purchase frequency and the time it stays with you.
- Attacks market with a view to promoting ever attract new customers at a special price and limited.
- loyalty to these customers through monitoring and special treatment.
- Create special programs the customer to see you save money when shopping.
- And maybe you can turn your knowledge into tangible products.
