How to price competition in the world of wine
With the harvest completed and the numbers in hand, the various sectors of the wine industry began to think about the future.
Some cards are already on the table for the short term, particularly in terms of increasing the price of wine and competition with substitute beverages, especially beer, but you must also think in the medium and long term and that is where the play chips because the main objectives should also be laid on exports, which have been injured, especially in wines in bulk, as a result of increased prices.
It is a situation not seen in bottled wines. It also remains concerned about what happens with the males, Argentina’s emblematic variety, which has a greater chance of growth and the most requested from the outside, because now it says that there was little varietals production by the shift, but previous years were due frost, hail or wind Zonda, when in fact possible to establish that what they’re missing are acres of males.
Final harvest fired numerous debates. First, there should be generated speculation that the price increases more important than what was the actual harvest. In this scheme, it may be noted that more harvest than expected and last year, more color, less juice, more stocks, less sales, more native grapes and cherries and less variety, aspects that have to do with temporary, but a substantial impact on the structural.
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