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How sales strategy Mini and Rolls-Royce in 2012

Mini and Rolls-Royce in 2012The manufacturer of the BMW, Mini and Rolls-Royce has managed to sell 116 391 units of its SUV cars during the month of April of this year, significantly increasing the 101 591 units observed in the previous year, according to the German company said in a statement today. Four months were sufficient to increase the level of sales by 14% to 432 037 cars sold.

BMW has said it is confident that over the coming months will sell in very good shape the new five Series and the four-door compact Mini Countryman, because little by little it has seen a significant recovery of the economic downturn, said Chief Sales Ian Robertson in a statement.

German model maker strives to seek profitability in a market, which is shared by brands such as Mercedes Benz, Volkswagen AG and Audi. The strategy of the Bavarian BMW is to cut the cost of components and supplies in a total of $ 5.2 billion by 2012.

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