Why the success of advertising messages depending on the level of creativity

Creativity is not a gift that is printed on our genes. The creativity is an attitude, a different way of coping with life. We can say that creativity does not come from nothing; we must develop a special sensitivity based on market information. Good corporate creativity is based on a discipline that includes market research, understanding of buyer behavior, competitive analysis, market visits, defining strategies, managing budgets and more creative about where to find this feature or quality of product, it becomes desirable or necessary for the future buyer.
Thus, the success of an advertising message and the degree of creativity depends in a large percentage of their creative ability, to know the most memorable reflect the product.

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