Posts Tagged consumers

The politician has to reach their audience, but it needs to talk to your audience, communicate with your audience. With Political Marketing Communications, you as a politician seeks to inform, persuade and remind your audience who you are, as you are, what are your suggestions, what’s your manifesto, you’ll do if you choose, if you are the preferred option.

All these communications help voters set your mark as a politician in his memoirs, create visibility, generate positive feelings toward you and your brand and ultimately to create an increasingly strong connection between you (Political) and your audience .

But this communication must be effective and that the great master Philip Kotler has not stopped talking for decades of the different models that exist to achieve effective communication with consumers. If we adapt the model of the hierarchy of communication effects Kotler communication between the politician and the public and for it to be effective, the phases of the communication process would be 6.

The first phase of recognition is when the voters do not know you like Politico and here through the media have to generate visibility, communication objective would be to let you know as a politician. The second phase of knowledge is when the voters if they know you as a politician, know your brand but know very little about you. Here the goal of communication would create greater awareness of your brand policy.

The third phase is the taste and this is where the population already knows you as a brand and this policy through the media will have to find out if he likes you or not your audience, if people have positive or negative feelings towards you in case of negative must find out why and try to solve them and then communicate the renewal of your brand. The fourth phase is the preference and occurs when your audience likes you as a politician but prefer another brand, another politician. Here the goal you have to work is to try to get your audience’s preference, the voter.

The fifth stage is when your belief as a politician you have to get that people are convinced that you will vote, the goal is to generate belief and intention to vote. The last phase is the purchase or support / vote. Here your audience is already convinced to vote for you, support you but have not yet reached the decision to go to vote. As a politician you have to get voters to give the final step and go to the polls.

If we stop a moment and reflect on all of these phases would be good if you question all of the following questions:

• Am I a politician known in my town, in my province?
• My audience knows me, knows my brand?
• What am I doing so that people know me?
• What feelings do people have towards me?
• Are they are positive or negative feelings?
• What I can do to get recognition, so that people would choose?

For all the brand communication process we have seen above policy is to successfully marketing professionals political staff have to work in time among other things, the following policy to the brand awareness that the target see or hear the right message at the right place at the right time, that the advertisement call public attention but not distract from the main message and that the announcement will motivate the electorate to vote for political brand to choose.

December is one of the months when people spend more money, and also when the greater the debt. When not enough for the cats often use credit cards and commercial banking. The National Corporation of Consumers and Users of Chile (Conduces) calls to make responsible use of the cards in order to not acquire debt that cannot be paid in the future.

While the recommendation is to try not to use them, the truth is that few Chileans save. So Conduces indicates that in case of using the plastic money “should try to buy at the time that the card has promotions or buy a single share to 30 days.”

After the debt, Herman Ruiz Calderon, president of Conduces, remember that fees must be paid on time, because the non-compliance with the dates mean interests. It also stresses that it must be remembered that all cards have maintenance costs or administration; therefore, you should look at what cost in order to have clarity in the final installment.

In the same vein, the leader of the consumer organization said that “usually the bank cards charge less interest than retail, because they always charge a fee that is conventional maximum limit.”

Finally, Herman Calderon said that if you want to have a good holiday and save a “headache” in the coming months, “we must always be comparing the cards, know what the interest that each has” information that can be obtained the bank or trading house.

Multilevel marketing.

1. The multilevel sales is a special form of trade in which a manufacturer or wholesaler sells its products or services to consumers through a network of dealers and / or independent sales agents, but coordinated within a commercial network, whose Economic benefits are obtained by a single margin on the retail price, which is distributed by charging variable rates on the total revenue generated by all consumers and merchants and / or integrated into the independent distributors commercial network, with the volume of business that each component has been created.

2. among the manufacturer or wholesaler and the consumer is permissible only the existence of a distributor.

3. It is prohibited to organize the marketing of products and services when:

a) The economic benefits of the sales organization and not from the sale or service distributed to end users but the addition of new vendors, or

b) not adequately ensure that distributors have the appropriate labor contract or comply with legal requirements that are required for the development of a business.

c) There is a requirement for a minimum purchase of products distributed by the new vendors without repurchase under the same conditions.

April. In no event shall the manufacturer or wholesaler network operator may impose the same access to the payment of a fee or entry fee is not equivalent to the products and promotional materials, or training information available at a price similar to other homologous on the market and shall not exceed the amount determined by regulation.

Although the trail is only perceived on the screen of the computer, the purchase orders that take place in the financial markets always represented as the swarm of spaceships attacking a planet in a science fiction movie. In addition, their effects are often as devastating as an alleged alien invasion (although, as Stephen Hawking has pointed to the devastating invasion of the Europeans who took part in many parts of the planet from the XV century). Now the markets have been primed in Greek debt and possibly are starting to prepare new attacks on the weaknesses of the euro area “. It is what they have always done these carrion birds, at least in the last thirty years. As many have commented, there is nothing too new in what is happening in this new crisis (for which you have enough memory to evoke the European currency crisis of 1992-1993). What is outrageous is that these attacks occur they are taken as natural, as inevitable as the eruption of a volcano in Iceland or the movement of a plate Techno in Chile or China.

The hegemony of financial capitalism in the economic culture is such that it has succeeded in naturalizing the role of financial speculation. There are neoclassical economic theory is a clear attempt to shape the market as a kind of natural setting of human life. However, the conventional market theory is that buyers and sellers seeking to fulfill their needs through market exchange. It assumes that consumers demand products based on consumer preferences and psychological producers production decisions conform to these demands. There are many unrealistic assumptions in the conventional market model is often overlooked crucial issues, but at least these models attempt to explain the behaviors present in the normal life of people and are based on decisions that, at least in part, reflect current needs. Something quite different are the financial markets: They are not going to meet individual needs unless the drive for the enrichment and money has to the consideration of natural behavior. The behavior of speculative investors seems closer to that of pathological gambling and other pathological behaviors (the same desire to earn money has a lot of obsession or search immaterial of power) that the conduct aimed at ensuring the good life. For many social thinkers, economists included, can not be treated as the markets for goods and products, each with its particular characteristics, that financial markets with its particular logic.